The area was cordoned off with caution tape, barricades, construction equipment, and moving trucks, drawing a crowd of onlookers and workers.
A section of Manhattan's Fifth Avenue was briefly closed last week to allow a massive crane to hoist furniture into Jeff Bezos' luxurious NoMad penthouse - a scene that quickly went viral.
Video shared on TikTok showed a huge piece of furniture, fully wrapped, suspended mid-air as it was hoisted high above the intersection of Fifth Avenue and 26th Street.
The area was cordoned off with caution tape, barricades, construction equipment, and moving trucks, drawing a crowd of onlookers and workers.
Dozens gathered below as the item ascended toward the top floors of 212 Fifth Avenue - the 24-story luxury building where Bezos owns five apartments spanning the top four floors, reportedly worth $119 million in total.
The moment was captured by Raffi Arslanian, owner of luxury candle company Thompson Ferrier, whose office is just a block away.
"You want to see how Jeff Bezos delivers his furniture? Let me show you," Arslanian narrated in his video, which has since racked up over 970,000 views.
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In the clip, he added with a chuckle, "I think we all can relate to this. Now back to reality, where, when we move, we get a U-Haul and do it ourselves - or at best, hire movers. We don't shut down a street."
Commenters on social media speculated about what was being delivered - guesses ranged from a grand piano to a hot tub. Others focused on the cost of such an operation.
Large-scale furniture moves using cranes in New York City can cost upwards of $20,000 a day and require permits to close streets. One TikToker joked, "Amazon Prime delivery - billionaire subscription."
Another commented, "We'd all do the same if we had $100 billion."
Bezos, currently worth an estimated $223 billion according to Forbes, purchased the five apartments between 2019 and 2021 in the former office tower overlooking Madison Square Park - cementing his place among the elite of Manhattan's luxury property owners.
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